Exhibit Design ATS 2026 Drug Launch

The American Thoracic Societ holds it's annual congress every May. This year, a first of it's generation drug (ten years in the making) was approved for release. The planning was vast and the expectations high. The goal: bring the drug and campaign to life in a show-stopping manner, with nothing more than a photograph and a logo.        

Concepting begin with sharpie to paper as I built out digital kiosks walls, custom and tangible engagements that excited visitors and allowed them to use their hands in an analog way far beyond digital, increasing dwell time and awakening that curiousity we all look for in an audience. 

The result: A stellar 100x100 square foot space that was the most successful drug launch in U.S. history - proven by data and drug adoption.