Exhibit Design AAD Launch Booth

The American Association of Dermatology witnessed the building of a first ever cave for a tradeshow exhibit. This booth represented a drug launch that used the metaphor of a fire-breating dragon as it's campaign story. The ask, bring that campaign, make it real unforgettable. 

Concepting begin with pencil to paper as I built out digital kiosks and structural walls that evoke a cave to house a large digital display for the interactive video being developed for the launch. Partnering with my design team, the sketches were then modeled, engineered and became a structural reality that not only captured the campaign, but delivered a lasting relevant experience for attendees of the conference.